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22.04.14 - What’s your L&D strategy missing?
Singapore - You've allocated ample resources for a training programme, included the most advanced learning strategies in the region and embarked on building a corporate culture whic...
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14.04.14 - What’s driving Asia’s biggest retail trends?
As the retail industry heads towards some of its biggest and most exciting developments, Marketing has announced Retail Marketing Hong Kong, the region’s pinnacle event for brands...
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11.04.14 - Why SingTel chose Gordon Ramsay to push its brand
Who could forget the stunt pulled off by SingTel last year when the telco brought international superstar chef Gordon Ramsay down for a hawker centre cook-off?   Ramsay wen...
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09.04.14 - The future of HR from an economic perspective
Singapore - As projections for Singapore's economic growth remains strong in the near future, HR professionals will be faced with the on-going challenge of finding talent in a tight...
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07.04.14 - Why Oreo’s Dunk in the Dark move was a failure of sorts
By now, Oreo’s Dunk in the Dark move during the SuperBowl 2013 has become a real-time marketing case study of sorts.   Here is what happened during the Superbowl 2013...
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03.04.14 - Enhancing the employee experience
Singapore - Technology and software which enhances HR's capabilities can provide a significant contribution towards steering a company to success - but it has never been an easy tas...
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01.04.14 - Excuse me, are you a fan?
In November 2007, when Facebook began to allow businesses to set up pages to promote their products and services in the social network, marketers sat up to pay attention. This social ne...
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31.03.14 - Stop training for training's sake
Singapore - The significance of learning and development (L&D) in developing human capital has been well established in local organisations.   However, training conduct...
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27.03.14 - Five steps to starting analytics for your business
Many people don’t understand how marketing can lead a business, which is why analytics is vital to justifying it, said senior marketer for Polycom, Sue Day, at Marketing’s A...
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26.03.14 - Designing an effective talent management strategy
Singapore - The corporate landscape is shifting at an alarming pace, and in order to keep up, it is important organisations ensure their talent management strategies are strongly aligne...
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