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Lighthouse's audiences are built through the provision of relevant content which is finely tuned to the specific information needs of each of its targeted niche audiences. Regardless of the platform it is delivered - print, online, video, social, mobile or live events - Lighthouse's content is created by a dedicated team of editors and journalists who strive for continued improvement in the quality and size of the audiences they serve. This vigorous pursuit of audience objectives is one of the key reasons Lighthouse's brands are the market leaders in each of their respective sectors.
Who they are
- Senior human resources professionals in medium & large organisations in Malaysia and Singapore;
- Senior marketing professionals in medium & large organisations in Hong Kong, Malaysia, Philippines and Singapore;
- Senior professionals in the marketing services industry (marketing services agencies and media companies); and
What they buy
Lighthouse's audiences are final decision makers on the following B2B products & services:
- HR professionals - HRMS & LMS software products and training, recruitment, relocation & outsourcing services.
- Marketing professionals - Broadcast, print, digital & OOH media, creative, media planning, digital, PR, event marketing, direct marketing, production, print, photography & research services and CRM, optimization and imaging technology products;
- Marketing services industry professionals - Broadcast, print, digital & OOH media, production, print, photography & research services and CRM, optimization and imaging technology products;
How Lighthouse can help you influence them
Lighthouse has the audiences, how you engage these professionals - through event sponsorship, print or online advertising, mobile or social - is up to you. Regardless of your objectives, Lighthouse can put a strategy together which will address your brand building or lead generation & conversion objectives.