Marketing Services Agency Professionals

Marketing services industry professionals work in the following types of agencies: creative, media planning, digital, public relations, event marketing, direct marketing, CRM, research and pre/post production.

 

They work across multiple brands and are heavily involved in the purchase of media and various specialist marketing products & services on behalf of their clients.

 

What they buy

 

Marketing services industry professionals are involved in the final purchasing decisions of the following products & services, either on behalf of their clients or for their own companies:

  • Media - Marketing services industry professionals, especially those in media planning & buying agencies, play a very important role in deciding where their clients advertise.
  • Media monitoring services - Marketing services industry professionals, especially those in public relations agencies, buy media monitoring services and software to monitor how their clients' brands are being reported in the mainstream media and in the social media space.
  • Production services - Marketing services industry professionals, especially those in creative and digital agencies, buy production services to make their clients' advertisements truely engaging an effective.
  • Venues, AV kit and talent - Marketing services industry professionals, especially those in event marketing agencies, rent venues and engage AV suppliers and modelling & talent agencies to make their clients' events engaging and memorable.
  • Photography & footage services - Marketing services industry professionals, especially those in creative and digital agencies, buy images and footage to make their clients' advertisements, digital executions and brochures truely engaging and effective.
  • Technology - Marketing services industry professionals, regardless of the type of industry they are in, need design & imaging software and high quality colour printers. In addition, creative & production agencies need high quality large format printers.
  • Print services - Marketing services industry professionals, especially those in creative, PR and event marketing agencies, buy print services to print their clients' brochures quickly and efficiently.
  • Market Research services - Marketing services industry professionals, especially those in creative, media and PR agencies, buy research services to advise their clients, test concepts and measure the effectiveness of their clients' campaigns.

Engage & influence marketing services industry professionals with Lighthouse brands

 

Marketing services industry professionals in Asia read Advertising + Marketing and Marketing print & digital products and attend Advertising + Marketing and Marketing events in greater numbers than any other media brand.

  • Advertising + Marketing
  • Marketing
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