Advertising + Marketing magazine (Malaysia)

Advertising + Marketing Magazine Front Cover
Advertising + Marketing magazine, the Malaysian edition of Marketing magazine, was launched in December 2008 and has, over time, become the dominant print title for senior client marketers and marketing services industry decision makers in Malaysia.
 

Advertising + Marketing rose to its position of strength by staying true to two core beliefs: i.) That client marketers and agency professionals needed a magazine that talked about all forms of marketing (not just advertising) from a business perspective; and ii.) That the industry needed an honest and trustworthy magazine that would report independently and not allow its editorial integrity to be compromised by its advertisers. Three years on and Advertising + Marketing's beliefs have proven to be correct - not only is Advertising + Marketing the most read magazine for client marketers and agency professionals in Malaysia, it is also the most respected.

 

For corporate marketing decision makers and senior agency professionals, Advertising + Marketing's deep analysis of advertising & marketing trends, developments and new insights, as well as its longer-form case studies, are required reading. Each issue of Advertising + Marketing carries 16 pages of insights plus an in-depth examination of a major topical marketing issue, one heavyweight industry report focusing on a major industry and a feature on the development of a key area of media and marketing. For the past three years, Advertising + Marketing magazine's Agency of the Year annual special edition has identified and showcased the very best agencies in Malaysia according to the people who matter most: their clients.

 

Advertising + Marketing is a subscription product distributed free of charge to qualified decision makers with an ABC audited circulation of 9,383 copies (Jul 2012 - Jun 2013 period).

 
Who reads Advertising + Marketing
  • Senior marketing & communications managers in medium and large companies and government organisations;
  • Top managers and senior sales and operations managers in medium and large companies and government organisations with specific responsibility for marketing;
  • Decision makers in media, creative, digital, PR, pre/post production, direct marketing, event marketing and market research agencies;
Why they read Advertising + Marketing
  • To learn from their peers and glean ideas for their own marketing campaigns as they read the feature articles featuring other marketing and agency professionals tackling similar sales, marketing, communications and brand management issues;
  • To learn from the best marketing thinkers as they read cutting edge opinion & advice columns written by the most respected marketing practitioners and consultants in Malaysia and the Asia Pacific region.
  • To stay abreast of the media and marketing services industry as they read the news pages which cover the major developments in media and marketing in Malaysia and the Asia Pacific region.
Distribution strategy
 
Free distribution to qualified advertising and marketing decision makers in medium and large organisations and agencies of all sizes in Malaysia who have completed the online subscription form in the past 12 months. Advertising + Marketing magazine is sent to current and active advertising and marketing decision makers who want to receive and read the magazine.
 
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